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  1. Thursday, 4 June 2015 04:13:26 Europe/London
    Smartwatches have taken the watch industry by storm and ever since its inception, all brands, including designer brands are rolling out different versions of this wearable technology.

    Beyoncé Knowles-Carter wears a gold Apple Watch

    Technology companies such as Samsung, Motorola and LG were the first to bring out watches that could be linked to their phones and allowed users to have a hands-free experience. However, now even designer companies like Guess, Michael Kors and Armani are giving in to the demand and have or are in the process of introducing smartwatches with better designs when compared to those of the technology brands.

    The Apple watch was recently introduced, which shook the market – both in a positive and negative way. Brand loyalists were impressed by the watch, but many were unhappy with the product design and felt that it could've been much better.

    The Steve Jobs-founded company also introduced a limited edition solid gold version of the watch, probably silencing the design-critics for a bit. Priced at a whopping $30,000 - $40,000, most people did not see the point of it. However, several celebrities seem to beg to differ, many of whom have been spotted sporting this flashy piece on their wrists.

    Queen of the music industry, Beyonce Knowles, was one of the first celebrities to be seen wearing this watch. Mrs. Carter was spotted flashing her new toy at the 2015 Coachella Valley Music & Arts Festival in Indio, California. She even uploaded an image of her wearing the time piece matching her typical Coachella outfit at the festival.

    This limited-edition version of the watch is sold-out worldwide, but the other variations are available.

    Tell us, what do you think of Bey's fancy new toy and who else have you seen wearing this watch?
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    • Posted By: Sonal Agarwal
  2. Monday, 25 May 2015 19:19:27 Europe/London

    Wearable technology is taking over the market at an increasingly fast pace. From technology companies like Samsung and Apple to fashion and luxury brands like Armani and Guess are all introducing wearable technology as a part of their collection.

    The latest luxury and fashion brand to jump on to the bandwagon is Fossil. Fossil will launch its own wearable technology later this year which it will develop in collaboration with Google and Intel. This will be supported by smartwatches from three designer brands – Michael Kors, Emporio Armani and Fossil itself.

    Various reports suggest that the move into the wearable technology is a conscious one by Fossil as they wish to move away from the traditional retail environment and into the e-commerce segment.

    Like other smartwatches, the one from Fossil will also have to be paired with a smartphone and will have multiple accessories and price points. Many details have not yet been revealed of the three watches which are scheduled for a release later this year, but Fossil does promise a “branded digital experience.”

    Meanwhile, Fossil plans to also launch jewellery along with smartwatches – some with digital display and some without.

    The entry of Fossil into the wearable technology market is not very surprising as the market is fast growing and offering a wide spectrum of options in terms of price, features and style. The Mobile World Congress 2015, which took place in Barcelona in early March, also saw many companies such as LG and Huawei getting into the wearable technology market.

    The wearable technology from fashion and luxury brands such as Fossil and Guess will give tough competition to those from technology companies such as Apple, with respect to design and trendiness. The recently launched Apple Watch has failed to impress fashionistas and large-scale retail chains which see the product more of a gadget rather than a must-have accessory.

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    • Posted By: Sonal Agarwal