dkny and rachelRachel Bilson is a famous TV/ movie actress. Known for her roles in Jumper and The O.C, Bilson has garnered a significant amount of fame since she started back in 2006. However, the young starlet has added more prestige to her collection by pairing up with DKNY in order to create her very own fashion line, including shoes, dresses, bracelets and watches. The young starlet was chosen by DKNY in order to revamp and create a new fashion line, designed primarily at the teenage group. The new fashion line has already hit the stores, and also features distinct Ladies DKNY watches designed by Philippe Starck and Bilson herself.

The company hopes that the new fashion line will appeal to the masses and put the company back on the map as being one of the leading fashion groups. Over time, sales have dropped as new designers have entered in to the fray, and the company has also been unable to bring something new and exciting to the table, as it used to before. Now, with Bilson’s endorsement and a new line expected, entitled ‘Starck’, the future looks bright for the company to work on newer products.